Luxury today is automated, outsourced, and endlessly reproduced. What used to take time now takes systems. What used to require hands is managed by processes. Maison Brutal was born from that observation. Not to comment on it, not to fight it, but to continue doing something else. Making garments by hand, in France, in limited quantities, because that is what luxury originally was. Nothing more. Nothing less.

Maison Brutal does not follow trends, seasons, or shared narratives. Not by opposition, but by refusal to think through ready-made frameworks. Conformity has become the easiest path. We chose not to take it. This is not a stance, it is a condition. The freedom to think, to decide, and to build without aligning with camps, morals, or expectations. Brutality here is not aggression. It is the absence of compromise.

There is no collection to chase, no rhythm to maintain. Pieces exist as long as they remain relevant. They are not designed to please, explain, or convince. Some stay. Some disappear. Time does the sorting. What remains does not need validation. It exists because it should.